Science-backed

Offering Optimization

Maximize guest spending with proven menu optimization techniques

Get Your Free Menu Audit

Renowned hospitality brands trust us for our growth-centric strategies

Same Menu, Higher Profits

Here’s the truth: human decision-making is far from rational. Most of the choices we make are driven by unconscious processes, and dining decisions are no exception.

By tapping into these unconscious influences, we can guide guest choices in a way that boosts your revenue and elevates the overall guest experience. Our science-backed strategies optimize menu design, leading to higher guest spending and greater satisfaction.

Increase spending

Increase profits by guiding guests to high-margin items.

Enhance experience

Increase profits by guiding guests to high-margin items.

Proven approach

Backed by research for reliable, measurable results.

Easy implementation

Seamlessly applied  without disrupting operations.

Succes Story

2.9% Increase in Spending through Menu Optimization

At Herberg Sint Petrus, we boosted spending by €0.97 per guest. The result? A substantial increase in monthly profits.

Discover the full case

How we work

Step 1

Current Offering Audit

We begin with a no-obligation, quick audit of your current offerings to identify key growth opportunities. If we see a potential for a significant increase in guest spending during this phase, we dive deeper into specific areas to optimize your menu and operations. This ensures that we focus on the most impactful improvements for your business. This way, it sets clear expectations for next steps based on the results of the audit.

The audit is completed within 48 hours, giving you quick and actionable insights.

Get your Free Menu Audit
Or request our brochure

Step 2

Analysis

We conduct an in-depth analysis, diving deep into the data while integrating insights from your business with proven neuroscience and psychological principles. By leveraging research-backed techniques, we explore how your guests perceive and interact with your menu, environment, and pricing.

This analysis not only focuses on driving higher spending but also on creating a more enjoyable and engaging experience for your guests, ensuring they feel satisfied with their choices and are more likely to return.

Step 3

Implementation + Result

Once the analysis is complete, we don’t just hand over recommendations — we work closely with you to implement the strategies that will have the greatest impact.

The result? Immediate and measurable gains. By applying science-backed strategies, your guests will begin making higher-value choices. This leads to increased average spending per guest and enhanced guest satisfaction. Over time, these changes contribute to higher overall revenue, more repeat visits, and stronger customer loyalty.

“We thought our menu was well put together, but we were mostly looking at what seemed practical and logical. Elles showed us that by making slightly different choices, we could not only increase spending but also improve the guest experience. A great result with little effort!”

 

– Wout Huijbregts, Owner @ Herberg Sint Petrus

Ready for take-off?

Curious about what science-backed techniques can do for you? Feel free to plan in a no-obligatory call.

Schedule a meeting